| SIX CREATIVE TIPS FOR A SUCCESSFUL DOORHANGER CAMPAIGN 1. Keep the front bold and simple one big idea, one dominant picture with a call to action selling line in 5 – 7 words or less. 2. Keep body copy on the front short and sweet. Save details for the back. 3. Make the front so compelling, it motivates the consumer to turn it over to read the details. 4. Sweeten the deal with a premium that the consumer can receive by acting ASAP. 5. Use a specialty feature,i.e., a magnet or perforated response card, to heighten interest and encourage involvement. 6. Encourage the consumer to act NOW by setting a deadline. |
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